Who Is Doing A English To Russian Translation?

It’s easy for us as English speakers to forget, that the internet is not simply a place for English speakers. WebPages are available in French, German, Russian, Chinese, and Korean – in fact, any language you care to name will have websites displayed in it. The reason, this is not immediately obvious to us, is because of how we tend to find our information online, and this gives us an interesting insight into who is doing a translation of a website from English to Russian.

Roughly 90% of first time visitors to a website will make their way there through a search in Google or one of the other popular search engines. This statistic gives the search engines a staggering amount of influence over the way we view the online world. One of the reasons, that this is so important, is that a search engine gains or loses its popularity based on the relevance of the results it returns. One of the first things that will make a search engine see a webpage as irrelevant is, if it is not in the same language as the search was performed.

Those people online, who want the most exposure to their websites, are beginning to understand that in order to get the most eyeballs looking at their page, they need to provide multilingual options. So, who is doing a translation from English to Russian? Put simply – smart webmasters who recognize that for a small amount of invested time or money they can increase their online reach significantly! While Russian ranks well behind English in terms of the number of searches that are performed each month, it is still a significant and largely untapped source of traffic for many sites.

Many Russians are actually already doing some translation of websites themselves. Knowing that the vast majority of information on the Internet is in English, they will translate their query from Russian to English, search in an English speaking search engine and then translate the top pages the searched query returns from English to Russian. Can you see how desperately these Russian speakers want your content that they are prepared to go through that process to get it? Wouldn’t it be many times easier, if you were able to save them the trouble and provide a Russian speaking version to your website for them to search in their own language? And finally, don’t you think that someone who finds a Russian version of your page will appreciate your extra effort in providing the English to Russian translation for them, and be more likely to buy from you or support your website?

If you consider the increase in potential visitors, and the gratitude of the new visitors to your site that you have taken the time to convert your English Webpage into Russian to assist them, then providing Russian copy on your pages should really be a simple choice for you. You can either ignore it and not bother with the extra visitors to your site, or you can provide a lure for foreign language search engine traffic.

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