The idios root shows up in idiosyncrasy, and, of course, idiot: one who keeps to himself, not quite ready for prime time or the public square.

Let’s take a few examples. If you translate from English into Russian “out of sight, out of mind” you will probably end up by “с глаз долой, из сердца вон”. If you try a computerised translation it could be something like “invisible idiot”. No comment is necessary.

Russians often say “как по маслу”, which means something like “easy going” or “going smoothly”, “without any problem”. If a business runs как по маслу, there is no need to worry!

Sometimes the language itself and its flow are important. You lose it and your translation work would be compared to inhaling a scent of a tea rose through a gas mask.

Sometimes the meaning and importance of words can be changed in translation; when a language itself is insignificant because a writer wants people to be attracted to the content of his or her work.

In this case a translator is a co-writer and is free to use his or her language means in order to convey the content in the best possible way. I had a smashing experience of being a part of a translating team working on a translation of a philosophical novel. Quite a reserved 3^rd person narration is fully focused on philosophical issues you should be fluent in and be able to render them in the target language using the right means. It is very easy to start just translating facts, events and consequences but it is not good enough… There are plenty of tiny details which help you to make it work, to make it look and sound as genuine as a source.

There appear to be some things that are untranslatable, and when converted to another language they seem kind of weird sounding, and because of that, they attract attention.

But let’s come back to idioms. Sometimes one little phrase gives translators trouble.

In Russian, English and probably every other existing language, physical gestures and facial expressions – sometimes metaphorical, sometimes actual – are used to convey emotional states. When English speakers use the similar expressions to convey the same emotions, translation is easy. Он почесал затылок (He scratched his head; he was puzzled). Он навострил уши (he paid close attention to what was being said).

Americans puff out their cheeks and expel air as a sign of exasperation, denoted by the words “whew” or “phew.” They also pout. In Russian, this is надувать губы (literally, to puff out one’s lips).

Надувать щёки is a pose of proud self-importance. In English, we’d probably say: to be high and mighty. If we were to convey this by a physical gesture, we might say: to puff out our chests. Or:  be puffed up. Or maybe even: swagger.

It’s a mysterious craft… It emerges from so many things…

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Everybody is following the collisions in the web. Two media: internet and publishing business are watching each other and waiting for any blunder from each other’s side to grasp the situation and act immediately. If there is an article missing in a magazine; there is an immediate campaign on internet to publish the notorious article in translation, so that the readers can still read it.

So you can see the words ‘Russian translation’ everywhere nowadays. Russia achieved the pick of its popularity; I mean there is a lot of interest in what happens in Russia. It arouses many questions. So I guess, that Russian translators, like myself, are facing a new era.

And another tendency.

As the world gets smaller, readers are turning toward foreign fiction to understand other viewpoints. Far from being just the province of small independent publishing houses, literature in translation has become a mainstream phenomenon, with books that inspire huge bidding wars and literary debates.

There are very talented works of today’s young Russian writers, who speak modern Russian life to the world. And their stories are not lost in translation. Smart translation.

It is nice to believe, that people’s interest in Russian modern literature is growing. So the question is: can a philosophical novel, exploring the question of whether good can exist without evil, like “The Master and Margarita” be translated in such a way that it reads smoothly and fluidly like a bestseller?

Can we talk about a new translation, when, each phrase used in it appeared easily accessible and had a good rhythm. The characters are readily distinguishable from one another.

And the last but not the least. The top 10 countries ranked by Common Sense Advisory’s report “Countries That Matter Most Online in 2009″: U.S., Japan, Germany, UK, France, Italy, Canada, Spain, China and Australia. The top 10 languages that provide the biggest bang for a business’ buck are: English, Japanese, German, Spanish, French, Italian, Dutch, Simplified Chinese, Portuguese, Korean, Russian and Swedish.

Even in far New Zealand there is a growing interest in the Russian phenomenon. I happened to be one of the first readers of the science fiction novel where the author tries to penetrate the Russian psyche in order to understand the modern history of the western mankind. The translation of this talented book would become a highlight of my carrier as a translator.

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